Alexander McQueen is participating in Vestiaire Collective’s new Brand Approved program, a move that seeks to empower circular practices in fashion. The announcement is the most recent push by the Alexander McQueen brand towards more sustainable practices. . ‘Brand Approved’ aims to reinforce the importance of durability in fashion as well as empower first-hand fashion players to “challenge linear economy”
Upcycling is the new ear of fashion, a new way of wearing creative sustainable clothes. The above article states how fashion houses are merging their ways with sustainable living, supported by luxury brands and celebrities in terms to promote eco living