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Aoife McNamara started her brand in 2019 with the goal of pushing boundaries in the fashion industry and reimagining what sustainable design looks like. Based in Adare, Co. Limerick, where her first ‘innovation hub’ is located, Aoife creates sustainable collections driven by innovative practices and inspired by Ireland’s wild beauty. 

Rag Revolution's Fashion Editor Danielle Olavario interviews Northern Ireland- designer Lucinda Graham discussing sustainable fashion, minimalism, sustainability and established her own brand and starting her business during a pandemic.

While the country is preparing for its second lockdown pre-Christmas, we like to speak about 12 Irish designers who are perfect to shop this Christmas.