Rag Revolution explores the concept of COVID:19 ending fashion week as we know it. Fashion week and fast fashion brands have long been called out for being the culprits in driving over consumption and unsustainable fashion production, but a shift and demand for ethical and sustainable fashion production has already been seen.
Seasonless Fashion Shows” was during the early days of the pandemic. Gucci was one of the first fashion houses to bid farewell to fashion week and go seasonless. Was their decision to foster less production and more sustainable practices a genuine environmental concern or was it because they recognised people weren't buying as much? Regardless, it’s a brave step in the right direction
Once upon a time, we’d buy a dress, wear it once and leave it in the wardrobe without a second thought. With over 7 billion people on the planet, if we continued with this, our actions will have irreversible consequences on the environment. Consumers over the past two years have begun to wake up to the effect that cheap/disposable fashion is contributing to climate change.