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Aoife McNamara started her brand in 2019 with the goal of pushing boundaries in the fashion industry and reimagining what sustainable design looks like. Based in Adare, Co. Limerick, where her first ‘innovation hub’ is located, Aoife creates sustainable collections driven by innovative practices and inspired by Ireland’s wild beauty. 

Hermès has relaunched its classic Victoria travel bag, but this time made from a more sustainable alternative: mushrooms. The company collaborated with California-based start-up MycoWorks for the project. But what is the science behind Hermès' new mushroom-based 'leather' bag, and exactly how sustainable is it?

Rag Revolution's Fashion Editor Danielle Olavario interviews Northern Ireland- designer Lucinda Graham discussing sustainable fashion, minimalism, sustainability and established her own brand and starting her business during a pandemic.



While the country is preparing for its second lockdown pre-Christmas, we like to speak about 12 Irish designers who are perfect to shop this Christmas. 

Rag Revolution explores the concept of COVID:19  ending fashion week as we know it. Fashion week and fast fashion brands have long been called out for being the culprits in driving over consumption and unsustainable fashion production, but a shift and demand for ethical and sustainable fashion production has already been seen.

Seasonless Fashion Shows” was during the early days of the pandemic. Gucci was one of the first fashion houses to bid farewell to fashion week and go seasonless. Was their decision to foster less production and more sustainable practices a genuine environmental concern or was it because they recognised people weren't buying as much? Regardless, it’s a brave step in the right direction